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World Cup: Uefa furious at Fifa plan for private investment in tournament - BBC Sport

UEFA has voiced its anger regarding FIFA's plan to allow private investment in the World Cup, fearing it could compromise the tournament's integrity and values.

Uefa and Prime Minister Andy Burnham have expressed strong opposition to Fifa's recent proposal to attract private investment for its competitions, including the World Cup. The governing body for football worldwide, Fifa, has announced plans to expand its "football development funding" to over $10 billion (£7.5 billion) and is looking to invite third-party investments into a new initiative.

Fifa's Investment Plans

The Financial Times and the Times first reported on this initiative, with the latter suggesting that the plans could potentially generate significant earnings for Fifa president Gianni Infantino. In a detailed statement, Fifa outlined its intention to allow minority, non-controlling investments in a new subsidiary called Fifa Forward Enterprise (FFE), which aims to streamline its commercial and event operations. However, this proposal is pending approval from Fifa's 211 member nations.

If the proposal receives the green light, Thrive Eternal, an American venture capital firm founded by Joshua Kushner, is expected to lead the investor group for FFE. Fifa has clarified that there have been no discussions regarding Infantino or anyone else taking on the role of chief executive for FFE. The organization has stated that it is their responsibility to oversee the project's development, although specifics regarding Infantino's involvement remain unclear.

Uefa's Response

Uefa has criticized the proposals, asserting that they "cross a line." Prime Minister Burnham echoed this sentiment, stating that moving forward with such plans would equate to Fifa having "sold out." He emphasized on X that football should belong to the fans, not investors, and that the World Cup is not merely a product to be sold. Burnham remarked, "Football belongs to the fans. It always has, and it always will."

The Football Association has indicated that it was not aware of Fifa's intentions prior to this announcement. As the situation develops, the football community will be watching closely to see how these proposals unfold and what implications they may have for the sport.

Source: bbc.co.uk