Real Sociedad president says AI advised against hiring cup-winning coach Matarazzo
Real Sociedad's president disclosed that AI technology advised against hiring coach Pellegrino Matarazzo, despite his previous cup-winning success. This raises questions about the influence of AI in sports decision-making.

Real Sociedad's recent success in the Copa del Rey has brought their coach, Pellegrino Matarazzo, into the spotlight. The club secured their fourth title in the tournament's history with a thrilling 4-3 victory in a penalty shoot-out against Atletico Madrid after a 2-2 draw that extended over 120 minutes. This achievement marks a significant milestone, as Matarazzo has become the first American coach to win a major trophy in Spain.
Presidential Insights on AI Consultation
In a candid interview with Spanish radio station Cadena Ser, Real Sociedad president Jokin Aperribay revealed that he initially consulted artificial intelligence regarding Matarazzo's suitability for the role. Aperribay stated that the AI's recommendation was not favorable, advising against the appointment of the American coach. However, he credited sporting director Erik Bretos for advocating for Matarazzo's hiring. "Erik told me Matarazzo, but when I asked Artificial Intelligence if he was a good coach for Real Sociedad, the AI said no... Thank goodness I trusted Erik," Aperribay remarked.
Positive Turnaround for Real Sociedad
Since Matarazzo took charge, Real Sociedad has experienced a remarkable turnaround, moving from a relegation battle to contention for a Europa League spot, with the possibility of finishing fifth in La Liga. Following their semifinal victory over local rivals Athletic Bilbao, Aperribay consulted the AI once more, only to find a drastically different recommendation: "This time it told me he was excellent," he noted with a laugh.
The club celebrated their Copa del Rey triumph with an open-top bus parade through San Sebastian, culminating in a presentation of the trophy to thousands of enthusiastic supporters gathered in front of City Hall. This victory not only highlights Matarazzo's impact but also reinforces the club's aspirations for future success.
Source: barcelonanews.net