In an exciting announcement, FIFA revealed that Madonna, Shakira, and BTS will co-headline the inaugural halftime show at the FIFA World Cup Final. The news was shared on Wednesday night through a teaser trailer featuring Coldplay’s Chris Martin and Elmo.

Halftime Show Details

The teaser, which was released at 9 p.m., showcased Martin and Elmo alongside beloved Muppet characters like Ms. Piggy and Kermit. Together, they selected the three global music icons as the headliners for this historic event. Additionally, FIFA stated that proceeds from the halftime show will benefit the FIFA Global Citizen Education Fund, aimed at raising $100 million to enhance access to quality education and football for children around the world.

World Cup Finals Information

The FIFA World Cup Finals are scheduled for Sunday, July 19, at MetLife Stadium in New Jersey. This event is renowned as the most-watched annual sporting occasion, with the 2022 match attracting over 500 million live viewers, significantly surpassing the viewership of the most-watched Super Bowl, which had an average of 127.71 million viewers during the 2025 playoff between the Philadelphia Eagles and the Kansas City Chiefs.

FIFA previously tested halftime entertainment with performances by Doja Cat, Tems, and J Balvin during the 2025 Club World Cup, all of whom were also chosen by Martin. The last World Cup held in the United States took place in 1994 and remains the most attended in history. The next World Cup festivities will commence on June 11, 2026, with Fox Sports and Telemundo set to broadcast the matches for American audiences.